Is Your Mobile Site Optimized ?

In the age of mobile, if your site is no mobile optimized with SEO tactics or just SEO compliant, you are losing lot of business opportunities as everyone want to browse internet, looking for product information and offers on their Smartphone’s or advanced mobile devices. 

Searching for product or information on desktop and mobile can mean different things for same search term. If your mobile site is not SEO friendly, you leave the gate open for your competition to reap the benefits.

Few best practices to help start your mobile SEO efforts are as given below:

1     1.   Limit page load times.

i.)                  Should look no. on images & its size used on the pages.

ii.)                Size of Javascript reduce page load time by combining external JS file & optimize all your images. Use some tools to optimize page load time (Google WT, Firebug).

2     2..  Use Mobile specific keywords: Consumers search differently on mobile devices than on a desktop.

3     3.  Optimize content:

i.)                  Content on the mobile site should be simple & straight forward.

ii.)                Flash and frames are barriers to a mobile user. Content n mobile should be easily accessible.

iii.)              iii.) There should be an option to click back to the desktop site for additional content that may not be offered on your mobile page.  

4. 

Optimize images.

i.) All image files should be kept under 20kb.

ii.) Navigation through photo galleries should be effortless.

iii.) Avoid Flash-based images.

5. Avoid Session IDs

6. Always avoid drop down boxes

7. Create & verify mobiles site In Google & Bing Webmaster Tools.

8. Build & submit sitemap of Mobile Website’s URLs To Google & Bing. Like that

http://mobile.example.com/article100.html          

9. Should consider for mobile searchbots & robots.txt file considerations

Mobile site: http://m.xyz.com/robots.txt

User-agent: Googlebot-Mobile

User-Agent: YahooSeeker/M1A1-R2D2

User-Agent: MSNBOT_Mobile

Allow: /

10. Link To Your Mobile Site From Your Main Site & Vice Versa

11. Begin A Link Building Campaign…But For Your Mobile Site

12. Always validate mobile website using Ready.mobi or the W3C Mobile OK validator, although its not a ranking factor.

13. Develop mobile site in HTML5

14. Use Quant cast or other demographics measurement tool to understand the demographics of a mobile user in your industry or on your site.

15. Don’t block the mobile site from being returned in desktop or smartphone results, as it’s relevant to more than just the search engine’s mobile index.