8 Content Attribute that Inspires Call to Action
As marketers, you prefer that your products or content would
surf each and every time. Content marketing is a crucial part in success of
your business online. Measurable actions (subscribers, online sharing, leads,
clicks and sales) tied in content is crucial to gauging its efficacy.
You are wasting your time: If your content that is not
enticing people to perform such measurable action. Content you are creating to
publish should be crafted with this in forefront of your mind.
When writing your content always asks following questions
from yourself:
1.
What type of action you are expecting from reader
after reading your content.
2.
Which past content inspired the maximum no. of
these actions?
3.
Think about a content element which contributed
to its success.
Here are these elements if incorporated in content with a
purpose will always inspire action.
Let’s learn what are these how to do this:
Impactful Content
Element:
These impactful content element which always leads your
desired action, May these in elements in content helps to people to take
action.
1. Proactive:
Proactive
content is more than raising reader eyebrow on any issue. Proactive content can
ignite people’s emotion to prepare for anything any serious action to be taken
in future.
2. Visionary:
Visionary content contains frustration about any situation
or topic, feeling of realization or need that a reader want to really searching
for but its lacks of something about the situation.
3. Differentiated:
Differentiated content means original content or a tired
discussion written in new format or fashion.
4. Relevant:
Is
your content appeal to your target audience with overly doing sales pitch?? If
yes your content is considered relevant whatever with aim you written this
content piece.
5. Timeliness:
Are
you writing on hot topic? Always incorporate current trendy scenarios &
news in content. Try to leverage news piece for which your perspective readers
genuinely talking about and searching for more information.
6. Demonstrate
Mastery:
Always show sample of your leaderships through your thoughts
in content topic. Reader reads the information as written by an industry
expert. It should show deep insight and ideas unlikely found from other
sources.
7. Narrative:
Content
should be like writer is telling a story which has clear beginning, middle
having climax & pleasant ending. Content with strong narration always takes
reader on like surprising journey which leads to measurable action for that
brand. Narration should be easy to understand & inspire to take
action.
8. No
Other Than That:
Your
content must give feel to the reader that no other brand can fulfill your
needs. Content should have unique selling propositions.
So, always encapsulate these 8 content attribute.
Original source post: http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action
