8 Content Attribute that Inspires Call to Action

As marketers, you prefer that your products or content would surf each and every time. Content marketing is a crucial part in success of your business online. Measurable actions (subscribers, online sharing, leads, clicks and sales) tied in content is crucial to gauging its efficacy.

You are wasting your time: If your content that is not enticing people to perform such measurable action. Content you are creating to publish should be crafted with this in forefront of your mind.

When writing your content always asks following questions from yourself:

1.       What type of action you are expecting from reader after reading your content.

2.       Which past content inspired the maximum no. of these actions?

3.       Think about a content element which contributed to its success.

Here are these elements if incorporated in content with a purpose will always inspire action. Let’s learn what are these how to do this:

Impactful Content Element:

These impactful content element which always leads your desired action, May these in elements in content helps to people to take action.

1.       Proactive:

Proactive content is more than raising reader eyebrow on any issue. Proactive content can ignite people’s emotion to prepare for anything any serious action to be taken in future.

2.       Visionary:

Visionary content contains frustration about any situation or topic, feeling of realization or need that a reader want to really searching for but its lacks of something about the situation.

3.       Differentiated:

Differentiated content means original content or a tired discussion written in new format or fashion.

4.       Relevant:

Is your content appeal to your target audience with overly doing sales pitch?? If yes your content is considered relevant whatever with aim you written this content piece.

5.       Timeliness:

Are you writing on hot topic? Always incorporate current trendy scenarios & news in content. Try to leverage news piece for which your perspective readers genuinely talking about and searching for more information.

6.       Demonstrate Mastery:

Always show sample of your leaderships through your thoughts in content topic. Reader reads the information as written by an industry expert. It should show deep insight and ideas unlikely found from other sources.

7.       Narrative:

Content should be like writer is telling a story which has clear beginning, middle having climax & pleasant ending. Content with strong narration always takes reader on like surprising journey which leads to measurable action for that brand. Narration should be easy to understand & inspire to take action.     

8.       No Other Than That:

Your content must give feel to the reader that no other brand can fulfill your needs. Content should have unique selling propositions.

So, always encapsulate these 8 content attribute.


Original source post: http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action