Here are PPC Tips which will help in managing SEM campaign effectively..
1. Tie keywords back into your ad creatives
2. Highlight unique selling points.
3. Include one or more mobile-preferred creatives per ad group.
4. Use mobile-specific calls-to-action for your mobile preferred creatives.
5. Set up a mobile-optimized site; have your display URL clearly indicate your landing
page is a mobile-friendly one.
6. Use ad extensions to improve relevance
7. Prioritize your creative optimization efforts.
8. Create 3-4 ad variations in your high volume ad groups and 2 ad variations in your
lower volume ad groups.
9. Consider setting your ad rotations to optimize automatically.
10. If you prefer to test manually, use the right settings and techniques.
May it help you guys !
Thanks
1. Tie keywords back into your ad creatives
2. Highlight unique selling points.
3. Include one or more mobile-preferred creatives per ad group.
4. Use mobile-specific calls-to-action for your mobile preferred creatives.
5. Set up a mobile-optimized site; have your display URL clearly indicate your landing
page is a mobile-friendly one.
6. Use ad extensions to improve relevance
7. Prioritize your creative optimization efforts.
8. Create 3-4 ad variations in your high volume ad groups and 2 ad variations in your
lower volume ad groups.
9. Consider setting your ad rotations to optimize automatically.
10. If you prefer to test manually, use the right settings and techniques.
May it help you guys !
Thanks
