Remarketing is a way to reach a website’s potential customers with relevant messages as they browse sites across the Google display network. Or remarketing provides you to show ads to users who've previously visited your website as they browse the web.
No its not a CPC or CPM based marketing campaign, it’s an CPA (cost per action) with which any publisher pay only when their ads delivering conversions from visitors that have previously been to your website.
Example: Let say we are advertising Data Cards , we could use remarketing to advertise special offers on weekend let say, reliance data cards to peoples who have already looked in past at the “ Tata photon data cards” pages on your sites.
When you use remarketing, you will add & manage audience through an audience tab in your Adwords account. First, we have to create a new audience list by clicking add audience button, you then generate a tag or snippet of code to add to your site. When you added this code to your relevant pages on your site, you audience list will start populating & you can start using it to manage Google display network campaigns, creating relevant ads & bidding based on the specific audiences you have identified.
Remarketing is likely to be more effective when you have a significant no. of visitors to your website, as well as a well-defined purchase funnel..
How Remarketing Works:
Remarketing identify all audiences or clicks that come to our website through any channel either through organic search or paid & then serves these websites users with targeted banner advertise or textual ads while on other popular websites to whom we are targeting through Google Display Network.
Step 1: Place a tag or snippet of code to your targeted/tagged pages of your website.
Step 2: Whenever any visitor visits targeted/tagged pages, that visitor is added to future targeting list.
Step3: When any visitors visiting publishers network websites (which are part of publishers Google Display Network), visitor is served with your targeted ads.
Step4: Then customers may back to your product page for conversion
Charges: as per Adwords campaign cost, it is based on CPA(cost per action), where you only pay when ads delivering conversions from visitors that have previously been to their website.
Read Source for More: http://www.google.com/ads/innovations/remarketing.html
No its not a CPC or CPM based marketing campaign, it’s an CPA (cost per action) with which any publisher pay only when their ads delivering conversions from visitors that have previously been to your website.
Example: Let say we are advertising Data Cards , we could use remarketing to advertise special offers on weekend let say, reliance data cards to peoples who have already looked in past at the “ Tata photon data cards” pages on your sites.
When you use remarketing, you will add & manage audience through an audience tab in your Adwords account. First, we have to create a new audience list by clicking add audience button, you then generate a tag or snippet of code to add to your site. When you added this code to your relevant pages on your site, you audience list will start populating & you can start using it to manage Google display network campaigns, creating relevant ads & bidding based on the specific audiences you have identified.
Remarketing is likely to be more effective when you have a significant no. of visitors to your website, as well as a well-defined purchase funnel..
How Remarketing Works:
Remarketing identify all audiences or clicks that come to our website through any channel either through organic search or paid & then serves these websites users with targeted banner advertise or textual ads while on other popular websites to whom we are targeting through Google Display Network.
Step 1: Place a tag or snippet of code to your targeted/tagged pages of your website.
Step 2: Whenever any visitor visits targeted/tagged pages, that visitor is added to future targeting list.
Step3: When any visitors visiting publishers network websites (which are part of publishers Google Display Network), visitor is served with your targeted ads.
Step4: Then customers may back to your product page for conversion
Charges: as per Adwords campaign cost, it is based on CPA(cost per action), where you only pay when ads delivering conversions from visitors that have previously been to their website.
Read Source for More: http://www.google.com/ads/innovations/remarketing.html
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