You may be becomes clue less if I am saying to you that why are you not involved in link trading or why are you not involved in reciprocal linking? The answer of this question is in comparison of reciprocal linking, one way links are better and more weighed in all major search engines whether it is Google, Yahoo or it is MSN.
Although reciprocal links don’t hurts website ranking at all. In fact these reciprocal links helps in your site ranking to some extent. But if you are going put time and money to increasing website ‘s links visibility along with ranking then you should concentrate on one way links. Using one way links, you get your dreamed website visibility along with ranking.
Today much importance and priority is given to one way links because the ultimate success of an online business depends on the amount of targeted traffic the website is able to generate and hence the importance of these back links.
One way link is a link pointing to your website from another website. You need not reciprocate as in the case of a reciprocal link. This indicates to the search engine that your content is compelling enough that other websites will link to your site without getting anything in return for it.
It is important to note that search engines do not consider all one way links as equal. To obtain substantial credit these back links have to be from theme related or relevant websites. If it is from a relevant site with a high page rank it adds further credibility to your website. If there are more such links to your website, search engines will consider your site as an Authority Site and place it high up in the search results. In fact it is the quality and relevance of the website that links to your site that really matters.
Methods of obtaining one way links …
1. Write articles and submit them to article directories and relevant websites.
When the link is placed in the resource box, it is advisable to have the URL as an anchor text with the main keyword or keyword phrase embedded in the anchor text. This anchor text helps the search engines to identify what your website is all about.
2. Submitting your website to web directories.
3. Leaving useful comments in relevant blogs
4. Participating in forums where you can leave your signature with a link to your site to your website.
5. Original press releases
6. Social book marking etc.
These links placed in relevant article directories, web directories, blogs and forums will start generating a stream of continuous targeted traffic in addition to the targeted traffic from the search engines. These visitors arrive at your website because they are interested in you, your website and what you have to offer. Quite a few could end up as your customers and this is what this whole exercise is about.
Acquiring quality relevant one way links is the secret behind the success of many online businesses. With patience and effort you too can acquire these back links and ensure the success of your online business.
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