Tuesday, September 22, 2009

Improve Blog ranking in Google

Having a top ranked blog in major search engines like Google is amazing for any blogger. It attracts more traffic. Means more money making chances from your blog.So, question is, how do we get ranked higher for our blog posts using Blogger?

Two main components to improve blog ranking in Google are:

1. Off-page optimization,

2. On-page optimization.

Off-page SEO indicates to tactics such as link building. As more websites that point their links to your blog/website, is better.It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it.

And with On-page SEO you have full control over how well optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag. Title tags are one of the most important on-page elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally we will want our blog post title all the way to the left and your actual blog name to the right.

Like in this example.

By default blogger doesn’t provide search engine optimized title tags. If you look at existing blogger title you will see that blogger displays the blog name first then followed by your post title.

So, now we are going to edit our blogger template but take backup copy of your blogger template for any massup.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <data:blog.pageTitle/>.

It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:

<data:blog.title/>

<data:blog.pageName/> | <data:blog.title/>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

5 comments:

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