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Katra to Shivkhodi,Jammu Tour Trip

Folks I enjoyed Katra to Shivkhodi trip in Jammu & Kashmir

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A creative checklist for Better PPC Campaign Management

Here are PPC Tips which will help in managing SEM campaign effectively..  

1. Tie keywords back into your ad creatives
2. Highlight unique selling points.
3. Include one or more mobile-preferred creatives per ad group.
4. Use mobile-specific calls-to-action for your mobile preferred creatives.
5. Set up a mobile-optimized site; have your display URL clearly indicate your landing
page is a mobile-friendly one.
6. Use ad extensions to improve relevance
7. Prioritize your creative optimization efforts.
8. Create 3-4 ad variations in your high volume ad groups and 2 ad variations in your
lower volume ad groups.
9. Consider setting your ad rotations to optimize automatically.
10. If you prefer to test manually, use the right settings and techniques.

May it help you guys !
Thanks

Tips for Success:

With Google AdWords, it's all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns.

Download Five adwords Pillars

8 Content Attribute that Inspires Call to Action

As marketers, you prefer that your products or content would surf each and every time. Content marketing is a crucial part in success of your business online. Measurable actions (subscribers, online sharing, leads, clicks and sales) tied in content is crucial to gauging its efficacy.

You are wasting your time: If your content that is not enticing people to perform such measurable action. Content you are creating to publish should be crafted with this in forefront of your mind.

When writing your content always asks following questions from yourself:

1.       What type of action you are expecting from reader after reading your content.

2.       Which past content inspired the maximum no. of these actions?

3.       Think about a content element which contributed to its success.

Here are these elements if incorporated in content with a purpose will always inspire action. Let’s learn what are these how to do this:

Impactful Content Element:

These impactful content element which always leads your desired action, May these in elements in content helps to people to take action.

1.       Proactive:

Proactive content is more than raising reader eyebrow on any issue. Proactive content can ignite people’s emotion to prepare for anything any serious action to be taken in future.

2.       Visionary:

Visionary content contains frustration about any situation or topic, feeling of realization or need that a reader want to really searching for but its lacks of something about the situation.

3.       Differentiated:

Differentiated content means original content or a tired discussion written in new format or fashion.

4.       Relevant:

Is your content appeal to your target audience with overly doing sales pitch?? If yes your content is considered relevant whatever with aim you written this content piece.

5.       Timeliness:

Are you writing on hot topic? Always incorporate current trendy scenarios & news in content. Try to leverage news piece for which your perspective readers genuinely talking about and searching for more information.

6.       Demonstrate Mastery:

Always show sample of your leaderships through your thoughts in content topic. Reader reads the information as written by an industry expert. It should show deep insight and ideas unlikely found from other sources.

7.       Narrative:

Content should be like writer is telling a story which has clear beginning, middle having climax & pleasant ending. Content with strong narration always takes reader on like surprising journey which leads to measurable action for that brand. Narration should be easy to understand & inspire to take action.     

8.       No Other Than That:

Your content must give feel to the reader that no other brand can fulfill your needs. Content should have unique selling propositions.

So, always encapsulate these 8 content attribute.


Original source post: http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

Is Your Mobile Site Optimized ?

In the age of mobile, if your site is no mobile optimized with SEO tactics or just SEO compliant, you are losing lot of business opportunities as everyone want to browse internet, looking for product information and offers on their Smartphone’s or advanced mobile devices. 

Searching for product or information on desktop and mobile can mean different things for same search term. If your mobile site is not SEO friendly, you leave the gate open for your competition to reap the benefits.

Few best practices to help start your mobile SEO efforts are as given below:

1     1.   Limit page load times.

i.)                  Should look no. on images & its size used on the pages.

ii.)                Size of Javascript reduce page load time by combining external JS file & optimize all your images. Use some tools to optimize page load time (Google WT, Firebug).

2     2..  Use Mobile specific keywords: Consumers search differently on mobile devices than on a desktop.

3     3.  Optimize content:

i.)                  Content on the mobile site should be simple & straight forward.

ii.)                Flash and frames are barriers to a mobile user. Content n mobile should be easily accessible.

iii.)              iii.) There should be an option to click back to the desktop site for additional content that may not be offered on your mobile page.  

4. 

Optimize images.

i.) All image files should be kept under 20kb.

ii.) Navigation through photo galleries should be effortless.

iii.) Avoid Flash-based images.

5. Avoid Session IDs

6. Always avoid drop down boxes

7. Create & verify mobiles site In Google & Bing Webmaster Tools.

8. Build & submit sitemap of Mobile Website’s URLs To Google & Bing. Like that

http://mobile.example.com/article100.html          

9. Should consider for mobile searchbots & robots.txt file considerations

Mobile site: http://m.xyz.com/robots.txt

User-agent: Googlebot-Mobile

User-Agent: YahooSeeker/M1A1-R2D2

User-Agent: MSNBOT_Mobile

Allow: /

10. Link To Your Mobile Site From Your Main Site & Vice Versa

11. Begin A Link Building Campaign…But For Your Mobile Site

12. Always validate mobile website using Ready.mobi or the W3C Mobile OK validator, although its not a ranking factor.

13. Develop mobile site in HTML5

14. Use Quant cast or other demographics measurement tool to understand the demographics of a mobile user in your industry or on your site.

15. Don’t block the mobile site from being returned in desktop or smartphone results, as it’s relevant to more than just the search engine’s mobile index.

Remarketing: Concept & Its Working to Attract Previous Visitors!

Remarketing is a way to reach a website’s potential customers with relevant messages as they browse sites across the Google display network. Or remarketing provides you to show ads to users who've previously visited your website as they browse the web.   

No its not a CPC or CPM based marketing campaign, it’s an CPA (cost per action) with which any publisher pay only when their ads delivering conversions from visitors that have previously been to your website.

Example: Let say we are advertising Data Cards , we could use remarketing to advertise special offers on weekend let say, reliance data cards to peoples who have already looked in past at the “ Tata photon data cards” pages on your sites.

When you use remarketing, you will add & manage audience through an audience tab in your Adwords account. First, we have to create a new audience list by clicking  add audience button, you then generate a tag or snippet of code to add to your site.  When you added this code to your relevant pages on your site, you audience list will start populating & you can start using it to manage Google display network campaigns, creating relevant ads & bidding based on the specific audiences you have identified.

Remarketing is likely to be more effective when you have a significant no. of visitors to your website, as well as a well-defined purchase funnel..

How Remarketing Works:
Remarketing identify all audiences or clicks that come to our website through any channel either through  organic search or paid & then serves these websites users with targeted banner advertise or textual ads while on other popular websites to whom we are targeting through Google Display Network.

Step 1: Place a tag or snippet of code to your targeted/tagged pages of your website.
Step 2: Whenever any visitor visits targeted/tagged pages, that visitor is added to future targeting list.
Step3:  When any visitors visiting publishers network websites (which are part of publishers Google Display Network), visitor is served with your targeted ads.
Step4:  Then customers may back to your product page for conversion

Charges: as per Adwords campaign cost, it is based on CPA(cost per action), where you only pay when ads delivering conversions from visitors that have previously been to their website.

Read Source for More: http://www.google.com/ads/innovations/remarketing.html

Google Algorithm Changes of 2011 ..

A month wise algorithm change/update history, you can better say "Year of Panda". In Year 2011, google done lots of algorithm update for the shake of to improve search quality for users... although SEOs faced too hurdles... but according to great Google guys, search quality is on top of their mind....  so chill
     

Image by Falling Up Media

Publish Adsense ads in between Wordpress Posts

Adding adsense ads to your wordpress posts is not a tidious task.It only requires adding a code snippet by editing the singlepost.php file.Get involve in these simple steps to get live adsense ads between your wordpress posts.

1. Login to your adsense account & create a rectangular ad block (336X280) .
2. Login to your Wordpress admin area.
3. Click on Appearance > Editor in the left navigation sidebar.
4. From the Theme Files section, select Single Post (single.php)
5. Within the theme editor window, scroll down to
6. Add your adsense ad code right below
7. Click the update button.

Social Bookmarking Advantages:Quick Indexing,Backlinks,Traffic Generation

What is Social Bookmarking?

You must be aware of the term ‘bookmarking’. It means you can save the addresses of web pages, which you like and intend to visit in future, in your browser. The major limitation of this bookmarking method is that if you want to access your bookmarks from other computer, it is not possible.

Social Bookmarking has overcome this limitation. Now, instead of saving bookmarks on a browser, it saves bookmarks on the Internet. This helps you to access your bookmarks from any location and also allows you to share them with your family and friends. You can keep your bookmarks as either private or public.

Since this method of bookmarking on Internet allows easy management and access of bookmarks, it has become very popular. Many people use social bookmarking web sites to get information and knowledge on a subject. This has given opportunity to businesses to market their products and services through these web sites.

Key Benefits of Social Bookmarking

Quick Indexing: The fastest way to have any webpage or site visited by the search engines and indexed is by submitting them to any of the popular social bookmarking sites like StumbleUpon, Digg, Propeller and others.

Traffic Generation: There is more to bookmarking your pages online than just getting indexed; you are also guaranteed some traffic from these sites as soon as you submit to them. Since you will also be tagging (or submitting them under your niche keywords), a lot of the traffic from these sites are also very targeted.

Quality Backlinks: Another key benefit of social bookmarking is that you get anchor text one way backlinks to your site and search engines regard these bookmaking sites as authority sites, also most of the bookmarking sites have high PR which means you get quality backlinks to your site.

Improve Search Engine Rankings: As I mentioned above submitting your sites to various bookmarking sites give you quality backlinks which in return improves your rankings in the search engines and you receive more trageted visitors from search engine result pages.

Difference Between Dofollow and Nofollow Backlinks

The main difference between dofollow and nofollow backlinks is that dofollow backlinks are crawled by search engines and your site gets credited for a backlink while nofollow backlinks are not crawled by search engines and therefore your site is not credited with a backlink.

Which Pages to Submit to Bookmarking Sites

Social bookmarking is a great way to get backlinks to your inner pages. If you have a small site than bookmarking all your pages will help each page rank better for their specific keyword term in the search engines. However if you have a huge site than bookmarking the most important pages along with your home page can be the best strategy for better rankings in the SERP.

Yahoo Guidelines For Search Engine Optimization

In this presentation, you all will know that what prefer to show in SERP.Follow these yahoo guideline for search engine optimization if you want that yahoo shows your website whenever any query related to your targetted keywords fired.

Provided by: CW: CuteWriting Blog

Comment if you prefer it.Your views are important..

Google’s New & faster Search index live: Caffeine

Now Google provides faster fresher results in universal web searches incomparision of last index through its most awaited new & faster search index algorithms caffeine. Results get fetched much sooner after being published that was ever before from blogs, forum posts , or from news story.

As we all know that social media is in boom, so real time news is mostly expected whenever anybody searches on web. A flood of content is increases rapidly than expectations.

To keep up with user’s rising expectations, Google launches. In old indexing system, there were several layers and each and every layer has refreshed with different priority. Main layer get refreshed more frequently in every week. To refresh a particular layer Google has to analyze whole web, so a significant delay occurs between when Google found a web page or information and then make it available to web search.

Whether in Google’s new & faster search index Caffeine, Google updates their algorithm that analyzes content available on the web in small portions & then update search index in continue basis in global passion. As Google's new and faster search index Caffeine finds new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

To know more about whole gamut ..go through these links
http://www.google.com/howgoogleworks/

Know the Role of Your Domain Age in SEO Ranking

Domain age plays crucial role at the time of determine ranking of a website because Google considers it as a measuring tool to authenticate a website. A enough old domain with good page rank attracts more traffic.
1. This factor considered as element of Trust
Search engines trust can help to rank well. Trust built with time and Google consider it as legitimate than a spam site
2. Google loves stability and prefers sites that have spent a longer time on the market.
If your domain is live from a long time, Google consider it as your website is stable one domain

Anything else from all of you will be appreciated.

Keyword Cannibalization: What it is This?

Today I found a very important on page issue called Keyword cannibalization, this fact generates problem when a newbie webmaster or inexperienced site owner uses one keyword in many pages for which they want rank for.

Let’s explain keyword cannibalization,

Targeting same keyword or keyword phrases on multiple pages of a website in content & title part with the aim to improve search engine ranking. This lead to a confusion to the search engine on which page to rank in SERPs.

All of website owner’s efforts by having this in practice are misguided. It’s a bad idea to use same in every page’s title and in content part.

But the fact is that Keyword cannibalization doesn’t work ..WHY….

Google ranks each page of a website independently of each other

You already (if you are not newbie) know that only maximum 2 pages are ever going to rank in that particular keyword phrase. So what …

Using the same keyword doesn’t help gain extra relevance
By creating more than one pages with same set of title and body content never force to search engine spiders to interpret the site as being more relevant for the same keyword set. All it does is force the spider to choose which page is the best. One page will rank, and the others won’t show up at all.

The quality of your content will suffer
If you are using same keyword in each articles title and content. So what is impact on visitors ? Just think about it

You are severely limiting your search engine traffic potential
Use variations of your keyword phrase that is better. Why are you wasting your time and efforts by ranking every page for a single keyword when there so many others variation occurs

For solution how to avoid keyword cannibalization.I will came with solution shortly.Enjoy read SEO News and Information

Onsite seo for https | Seo of https urls

On Page Issues

• Make sure, the robots.txt is only valid if placed within the same protocol as the site. Place it within the https protocol.
• Make sure, the sitemap.xml, Google verification file, and the other stuff is only valid if placed within the same protocol as the site. Place it within the https protocol.
• Make sure & keep all your files (images, iframes, etc) within the https protocol.
• Https sites are more work for the servers, so there is the possibility of a slower download. Keep your site and the certificate on a high performance host. If it takes too long to download a site Googlebot might go bye bye. Now days site speed is a ranking factor.
• http VS https should have no effect on analytics or SEO.

the only things that will effect search engine indexing are:
- pages disallowed in robots.txt
- pages with 'noindex' meta tag
- pages with external links of 'nofollow'
- pages behind a secure login

So, hypothetically... if your HTTPS pages are behind a secure login, the spiders won't be able to get to them.

Is Page Rank Important really ?

Page rank, is totally based on number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google SERPs.

We can say sometimes Yes and some times No but have sufficient reason behind this important fact. Let’s understand the fact behind it. Let’s understand it on behalf of Indexing and Ranking.

So, Page Rank is primarily important for

- Page Rank is important to derive indexing of your site.
- To determine original source of content when duplicates of a page exist
- Establishing crawl priority and crawl depth of a website
- Selecting the initial set of results (before re-ranking them based on other factors)

But when it come to determine which site ranks better than the next, link diversity is more important than raw page rank.

Google looks on localization and freshness more than page rank and links when they are trying to determine relevancy.

Page rank is query independent, as it is supposed to.

But for rankings it is nowhere near as it was important as it once was besides keywords density and keyword placement are rather have more weight in Google.

read more...
http://brettpringle.com/analytics/subdomain-tracking-using-custom-analytics-tracking-script-filters/

Quote:
Originally Posted by stinger81
This is not 100% true. If you want to be first for keyword with small competition (about 500 000 pages in Google), than high PR can help you to beat your opponents. But if you have serious competition (few million pages or more), then of course links are much more important than PR.

New Unavailable after meta tag to manage sale or Promotional

If we will want to specify our some of the pages will unavailable after certain time then what we will do ?
Ok.SoGoogle have a feature about the new unavailable after meta tag announced by Dan Crow on the Official Google Blog . This allows a more dynamic relationship between your site and Googlebot. Just think, with www.abc.com, any time you have a temporarily available news story or limited offer sale or promotional page, you can specify the exact date and time you want specific pages to stop being crawled and indexed.

Let's assume you're running a promotion that expires at the end of 2007. In the headers of page www.abc.com/2010promotion.html, you would use the following:



And the second exciting news: the new X-Robots-Tag directive, which adds Robots Exclusion Protocol (REP) META tag support for non-HTML pages! Finally, you can have the same control over your videos, spreadsheets, and other indexed file types. Using the example above, let's say your promotion page is in PDF format. For www.example.com/2010promotion.pdf, you would use the following:

X-Robots-Tag: unavailable_after: 01-Dec-2010 23:59:59 GMT

Remember, REP meta tags can be useful for implementing noarchive, nosnippet, and now unavailable_after tags for page-level instruction, as opposed to robots.txt, which is controlled at the domain root. We get requests from bloggers and webmasters for these features, so enjoy. If you have other suggestions, keep them coming. Any questions? Please ask them in the Webmaster Help Group.

Google launches Real-Time Search

Google real-time search updates as stuff is happening around the Web — such as live tweets, Yahoo Answers, news articles and Web pages now stream in on the actual result pages for your query. It works on mobile too.



Google judges following factors whether the updates are relevant or not to show in real time search
1. author quality,
2. probability of relevance,
3. query hotness etc ..

Prevent indexing of a Site linked from others souces

To prevent all robots from indexing a page on your site, place the following meta tag into the head section of your page:

meta name="robots" content="noindex"

To allow other robots to index the page on your site, preventing only Google's robots from indexing the page:

meta name="googlebot" content="noindex"

When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search results.

Note that because we have to crawl your page in order to see the noindex meta tag, there's a small chance that Googlebot won't see and respect the noindex meta tag. If your page is still appearing in results, it's probably because we haven't crawled your site since you added the tag. (Also, if you've used your robots.txt file to block this page, we won't be able to see the tag either.)

If the content is currently in our index, we will remove it after the next time we crawl it. To expedite removal, use the URL removal request tool in Google Webmaster Tools.

Indexed by Google in less than 10 Minutes

Watch live how Google indexes one of my wordpress blog posts in less than 10 minutes. Isn't that great? My website is only PageRank 1 so that's pretty amazing.