Katra to Shivkhodi,Jammu Tour Trip

Folks I enjoyed Katra to Shivkhodi trip in Jammu & Kashmir

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A creative checklist for Better PPC Campaign Management

Here are PPC Tips which will help in managing SEM campaign effectively..  

1. Tie keywords back into your ad creatives
2. Highlight unique selling points.
3. Include one or more mobile-preferred creatives per ad group.
4. Use mobile-specific calls-to-action for your mobile preferred creatives.
5. Set up a mobile-optimized site; have your display URL clearly indicate your landing
page is a mobile-friendly one.
6. Use ad extensions to improve relevance
7. Prioritize your creative optimization efforts.
8. Create 3-4 ad variations in your high volume ad groups and 2 ad variations in your
lower volume ad groups.
9. Consider setting your ad rotations to optimize automatically.
10. If you prefer to test manually, use the right settings and techniques.

May it help you guys !
Thanks

Tips for Success:

With Google AdWords, it's all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns.

Download Five adwords Pillars

8 Content Attribute that Inspires Call to Action

As marketers, you prefer that your products or content would surf each and every time. Content marketing is a crucial part in success of your business online. Measurable actions (subscribers, online sharing, leads, clicks and sales) tied in content is crucial to gauging its efficacy.

You are wasting your time: If your content that is not enticing people to perform such measurable action. Content you are creating to publish should be crafted with this in forefront of your mind.

When writing your content always asks following questions from yourself:

1.       What type of action you are expecting from reader after reading your content.

2.       Which past content inspired the maximum no. of these actions?

3.       Think about a content element which contributed to its success.

Here are these elements if incorporated in content with a purpose will always inspire action. Let’s learn what are these how to do this:

Impactful Content Element:

These impactful content element which always leads your desired action, May these in elements in content helps to people to take action.

1.       Proactive:

Proactive content is more than raising reader eyebrow on any issue. Proactive content can ignite people’s emotion to prepare for anything any serious action to be taken in future.

2.       Visionary:

Visionary content contains frustration about any situation or topic, feeling of realization or need that a reader want to really searching for but its lacks of something about the situation.

3.       Differentiated:

Differentiated content means original content or a tired discussion written in new format or fashion.

4.       Relevant:

Is your content appeal to your target audience with overly doing sales pitch?? If yes your content is considered relevant whatever with aim you written this content piece.

5.       Timeliness:

Are you writing on hot topic? Always incorporate current trendy scenarios & news in content. Try to leverage news piece for which your perspective readers genuinely talking about and searching for more information.

6.       Demonstrate Mastery:

Always show sample of your leaderships through your thoughts in content topic. Reader reads the information as written by an industry expert. It should show deep insight and ideas unlikely found from other sources.

7.       Narrative:

Content should be like writer is telling a story which has clear beginning, middle having climax & pleasant ending. Content with strong narration always takes reader on like surprising journey which leads to measurable action for that brand. Narration should be easy to understand & inspire to take action.     

8.       No Other Than That:

Your content must give feel to the reader that no other brand can fulfill your needs. Content should have unique selling propositions.

So, always encapsulate these 8 content attribute.


Original source post: http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

Is Your Mobile Site Optimized ?

In the age of mobile, if your site is no mobile optimized with SEO tactics or just SEO compliant, you are losing lot of business opportunities as everyone want to browse internet, looking for product information and offers on their Smartphone’s or advanced mobile devices. 

Searching for product or information on desktop and mobile can mean different things for same search term. If your mobile site is not SEO friendly, you leave the gate open for your competition to reap the benefits.

Few best practices to help start your mobile SEO efforts are as given below:

1     1.   Limit page load times.

i.)                  Should look no. on images & its size used on the pages.

ii.)                Size of Javascript reduce page load time by combining external JS file & optimize all your images. Use some tools to optimize page load time (Google WT, Firebug).

2     2..  Use Mobile specific keywords: Consumers search differently on mobile devices than on a desktop.

3     3.  Optimize content:

i.)                  Content on the mobile site should be simple & straight forward.

ii.)                Flash and frames are barriers to a mobile user. Content n mobile should be easily accessible.

iii.)              iii.) There should be an option to click back to the desktop site for additional content that may not be offered on your mobile page.  

4. 

Optimize images.

i.) All image files should be kept under 20kb.

ii.) Navigation through photo galleries should be effortless.

iii.) Avoid Flash-based images.

5. Avoid Session IDs

6. Always avoid drop down boxes

7. Create & verify mobiles site In Google & Bing Webmaster Tools.

8. Build & submit sitemap of Mobile Website’s URLs To Google & Bing. Like that

http://mobile.example.com/article100.html          

9. Should consider for mobile searchbots & robots.txt file considerations

Mobile site: http://m.xyz.com/robots.txt

User-agent: Googlebot-Mobile

User-Agent: YahooSeeker/M1A1-R2D2

User-Agent: MSNBOT_Mobile

Allow: /

10. Link To Your Mobile Site From Your Main Site & Vice Versa

11. Begin A Link Building Campaign…But For Your Mobile Site

12. Always validate mobile website using Ready.mobi or the W3C Mobile OK validator, although its not a ranking factor.

13. Develop mobile site in HTML5

14. Use Quant cast or other demographics measurement tool to understand the demographics of a mobile user in your industry or on your site.

15. Don’t block the mobile site from being returned in desktop or smartphone results, as it’s relevant to more than just the search engine’s mobile index.

Remarketing: Concept & Its Working to Attract Previous Visitors!

Remarketing is a way to reach a website’s potential customers with relevant messages as they browse sites across the Google display network. Or remarketing provides you to show ads to users who've previously visited your website as they browse the web.   

No its not a CPC or CPM based marketing campaign, it’s an CPA (cost per action) with which any publisher pay only when their ads delivering conversions from visitors that have previously been to your website.

Example: Let say we are advertising Data Cards , we could use remarketing to advertise special offers on weekend let say, reliance data cards to peoples who have already looked in past at the “ Tata photon data cards” pages on your sites.

When you use remarketing, you will add & manage audience through an audience tab in your Adwords account. First, we have to create a new audience list by clicking  add audience button, you then generate a tag or snippet of code to add to your site.  When you added this code to your relevant pages on your site, you audience list will start populating & you can start using it to manage Google display network campaigns, creating relevant ads & bidding based on the specific audiences you have identified.

Remarketing is likely to be more effective when you have a significant no. of visitors to your website, as well as a well-defined purchase funnel..

How Remarketing Works:
Remarketing identify all audiences or clicks that come to our website through any channel either through  organic search or paid & then serves these websites users with targeted banner advertise or textual ads while on other popular websites to whom we are targeting through Google Display Network.

Step 1: Place a tag or snippet of code to your targeted/tagged pages of your website.
Step 2: Whenever any visitor visits targeted/tagged pages, that visitor is added to future targeting list.
Step3:  When any visitors visiting publishers network websites (which are part of publishers Google Display Network), visitor is served with your targeted ads.
Step4:  Then customers may back to your product page for conversion

Charges: as per Adwords campaign cost, it is based on CPA(cost per action), where you only pay when ads delivering conversions from visitors that have previously been to their website.

Read Source for More: http://www.google.com/ads/innovations/remarketing.html

Google Algorithm Changes of 2011 ..

A month wise algorithm change/update history, you can better say "Year of Panda". In Year 2011, google done lots of algorithm update for the shake of to improve search quality for users... although SEOs faced too hurdles... but according to great Google guys, search quality is on top of their mind....  so chill
     

Image by Falling Up Media