In the age of mobile, if
your site is no mobile optimized with SEO tactics or just SEO compliant, you
are losing lot of business opportunities as everyone want to browse internet,
looking for product information and offers on their Smartphone’s or advanced
mobile devices.
Searching for product or
information on desktop and mobile can mean different things for same
search term. If your mobile site is not SEO friendly, you leave the gate open
for your competition to reap the benefits.
Few best practices to help start your
mobile SEO efforts are as given below:
1 1. Limit page load times.
i.)
Should look no. on images & its size used on the pages.
ii.)
Size of Javascript reduce page load time by combining
external JS file & optimize all your images. Use some tools to optimize
page load time (Google WT, Firebug).
2 2.. Use Mobile specific keywords: Consumers
search differently on mobile devices than on a desktop.
3 3. Optimize
content:
i.)
Content on the mobile site should
be simple & straight forward.
ii.)
Flash and frames are barriers to a mobile user. Content n
mobile should be easily accessible.
iii.)
iii.) There should be an option to click back to the desktop
site for additional content that may not be offered on your mobile page.
4.
Optimize images.
i.) All image
files should be kept under 20kb.
ii.) Navigation
through photo galleries should be effortless.
iii.) Avoid
Flash-based images.
5. Avoid Session IDs
6. Always avoid drop down boxes
7. Create & verify mobiles site In Google & Bing Webmaster Tools.
8. Build & submit sitemap of Mobile Website’s URLs To Google & Bing. Like that
9. Should consider for mobile searchbots & robots.txt file considerations
User-agent: Googlebot-Mobile
User-Agent: YahooSeeker/M1A1-R2D2
User-Agent: MSNBOT_Mobile
Allow: /