Latest SEO News, SEO Updates | SEO News and Information

Google Algorithm Changes of 2011 ..

2012-01-08T22:03:00.000-08:00

A month wise algorithm change/update history, you can better say "Year of Panda". In Year 2011, google done lots of algorithm update for the shake of to improve search quality for users... although SEOs faced too hurdles... but according to great Google guys, search quality is on top of their mind.... so chill

Image by Falling Up Media

Publish Adsense ads in between Wordpress Posts

2010-07-15T23:04:00.000-07:00

Adding adsense ads to your wordpress posts is not a tidious task.It only requires adding a code snippet by editing the singlepost.php file.Get involve in these simple steps to get live adsense ads between your wordpress posts.

1. Login to your adsense account & create a rectangular ad block (336X280) .
2. Login to your Wordpress admin area.
3. Click on Appearance > Editor in the left navigation sidebar.
4. From the Theme Files section, select Single Post (single.php)
5. Within the theme editor window, scroll down to
6. Add your adsense ad code right below
7. Click the update button.

Social Bookmarking Advantages:Quick Indexing,Backlinks,Traffic Generation

2010-07-14T02:16:00.000-07:00

What is Social Bookmarking?

You must be aware of the term ‘bookmarking’. It means you can save the addresses of web pages, which you like and intend to visit in future, in your browser. The major limitation of this bookmarking method is that if you want to access your bookmarks from other computer, it is not possible.

Social Bookmarking has overcome this limitation. Now, instead of saving bookmarks on a browser, it saves bookmarks on the Internet. This helps you to access your bookmarks from any location and also allows you to share them with your family and friends. You can keep your bookmarks as either private or public.

Since this method of bookmarking on Internet allows easy management and access of bookmarks, it has become very popular. Many people use social bookmarking web sites to get information and knowledge on a subject. This has given opportunity to businesses to market their products and services through these web sites.

Key Benefits of Social Bookmarking

Quick Indexing: The fastest way to have any webpage or site visited by the search engines and indexed is by submitting them to any of the popular social bookmarking sites like StumbleUpon, Digg, Propeller and others.

Traffic Generation: There is more to bookmarking your pages online than just getting indexed; you are also guaranteed some traffic from these sites as soon as you submit to them. Since you will also be tagging (or submitting them under your niche keywords), a lot of the traffic from these sites are also very targeted.

Quality Backlinks: Another key benefit of social bookmarking is that you get anchor text one way backlinks to your site and search engines regard these bookmaking sites as authority sites, also most of the bookmarking sites have high PR which means you get quality backlinks to your site.

Improve Search Engine Rankings: As I mentioned above submitting your sites to various bookmarking sites give you quality backlinks which in return improves your rankings in the search engines and you receive more trageted visitors from search engine result pages.

Difference Between Dofollow and Nofollow Backlinks

The main difference between dofollow and nofollow backlinks is that dofollow backlinks are crawled by search engines and your site gets credited for a backlink while nofollow backlinks are not crawled by search engines and therefore your site is not credited with a backlink.

Which Pages to Submit to Bookmarking Sites

Social bookmarking is a great way to get backlinks to your inner pages. If you have a small site than bookmarking all your pages will help each page rank better for their specific keyword term in the search engines. However if you have a huge site than bookmarking the most important pages along with your home page can be the best strategy for better rankings in the SERP.

Yahoo Guidelines For Search Engine Optimization

2010-07-06T03:29:00.000-07:00

In this presentation, you all will know that what prefer to show in SERP.Follow these yahoo guideline for search engine optimization if you want that yahoo shows your website whenever any query related to your targetted keywords fired.

Provided by: CW: CuteWriting Blog

Commet if you prefer it.Your views are important..

Google’s New & faster Search index live: Caffeine

2010-06-10T00:08:00.001-07:00

Now Google provides faster fresher results in universal web searches incomparision of last index through its most awaited new & faster search index algorithms caffeine. Results get fetched much sooner after being published that was ever before from blogs, forum posts , or from news story.

As we all know that social media is in boom, so real time news is mostly expected whenever anybody searches on web. A flood of content is increases rapidly than expectations.

To keep up with user’s rising expectations, Google launches. In old indexing system, there were several layers and each and every layer has refreshed with different priority. Main layer get refreshed more frequently in every week. To refresh a particular layer Google has to analyze whole web, so a significant delay occurs between when Google found a web page or information and then make it available to web search.

Whether in Google’s new & faster search index Caffeine, Google updates their algorithm that analyzes content available on the web in small portions & then update search index in continue basis in global passion. As Google's new and faster search index Caffeine finds new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

To know more about whole gamut ..go through these links
http://www.google.com/howgoogleworks/

Know the Role of Your Domain Age in SEO Ranking

2010-05-13T04:42:00.000-07:00

Domain age plays crucial role at the time of determine ranking of a website because Google considers it as a measuring tool to authenticate a website. A enough old domain with good page rank attracts more traffic.
1. This factor considered as element of Trust
Search engines trust can help to rank well. Trust built with time and Google consider it as legitimate than a spam site
2. Google loves stability and prefers sites that have spent a longer time on the market.
If your domain is live from a long time, Google consider it as your website is stable one domain

Anything else from all of you will be appreciated.

Keyword Cannibalization: What it is This?

2010-05-03T05:09:00.000-07:00

Today I found a very important on page issue called ~~Keyword cannibalization~~, this fact generates problem when a newbie webmaster or inexperienced site owner uses one keyword in many pages for which they want rank for.

Let’s explain keyword cannibalization,

Targeting same keyword or keyword phrases on multiple pages of a website in content & title part with the aim to improve search engine ranking. This lead to a confusion to the search engine on which page to rank in SERPs.

All of website owner’s efforts by having this in practice are misguided. It’s a bad idea to use same in every page’s title and in content part.

But the fact is that Keyword cannibalization doesn’t work ..WHY….

Google ranks each page of a website independently of each other

You already (if you are not newbie) know that only maximum 2 pages are ever going to rank in that particular keyword phrase. So what …

Using the same keyword doesn’t help gain extra relevance
By creating more than one pages with same set of title and body content never force to search engine spiders to interpret the site as being more relevant for the same keyword set. All it does is force the spider to choose which page is the best. One page will rank, and the others won’t show up at all.

The quality of your content will suffer
If you are using same keyword in each articles title and content. So what is impact on visitors ? Just think about it

You are severely limiting your search engine traffic potential
Use variations of your keyword phrase that is better. Why are you wasting your time and efforts by ranking every page for a single keyword when there so many others variation occurs

For solution how to avoid keyword cannibalization.I will came with solution shortly.Enjoy read SEO News and Information

Onsite seo for https | Seo of https urls

2010-04-14T05:17:00.000-07:00

On Page Issues

• Make sure, the robots.txt is only valid if placed within the same protocol as the site. Place it within the https protocol.
• Make sure, the sitemap.xml, Google verification file, and the other stuff is only valid if placed within the same protocol as the site. Place it within the https protocol.
• Make sure & keep all your files (images, iframes, etc) within the https protocol.
• Https sites are more work for the servers, so there is the possibility of a slower download. Keep your site and the certificate on a high performance host. If it takes too long to download a site Googlebot might go bye bye. Now days site speed is a ranking factor.
• http VS https should have no effect on analytics or SEO.

the only things that will effect search engine indexing are:
- pages disallowed in robots.txt
- pages with 'noindex' meta tag
- pages with external links of 'nofollow'
- pages behind a secure login

So, hypothetically... if your HTTPS pages are behind a secure login, the spiders won't be able to get to them.

Is Page Rank Important really ?

2010-04-01T22:46:00.000-07:00

Page rank, is totally based on number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google SERPs.

We can say sometimes Yes and some times No but have sufficient reason behind this important fact. Let’s understand the fact behind it. Let’s understand it on behalf of Indexing and Ranking.

So, Page Rank is primarily important for

- Page Rank is important to derive indexing of your site.
- To determine original source of content when duplicates of a page exist
- Establishing crawl priority and crawl depth of a website
- Selecting the initial set of results (before re-ranking them based on other factors)

But when it come to determine which site ranks better than the next, link diversity is more important than raw page rank.

Google looks on localization and freshness more than page rank and links when they are trying to determine relevancy.

Page rank is query independent, as it is supposed to.

But for rankings it is nowhere near as it was important as it once was besides keywords density and keyword placement are rather have more weight in Google.

read more...
http://brettpringle.com/analytics/subdomain-tracking-using-custom-analytics-tracking-script-filters/

Quote:
Originally Posted by stinger81
This is not 100% true. If you want to be first for keyword with small competition (about 500 000 pages in Google), than high PR can help you to beat your opponents. But if you have serious competition (few million pages or more), then of course links are much more important than PR.

New Unavailable after meta tag to manage sale or Promotional

2010-02-19T04:55:00.000-08:00

If we will want to specify our some of the pages will unavailable after certain time then what we will do ?
Ok.SoGoogle have a feature about the new unavailable after meta tag announced by Dan Crow on the Official Google Blog . This allows a more dynamic relationship between your site and Googlebot. Just think, with www.abc.com, any time you have a temporarily available news story or limited offer sale or promotional page, you can specify the exact date and time you want specific pages to stop being crawled and indexed.

Let's assume you're running a promotion that expires at the end of 2007. In the headers of page www.abc.com/2010promotion.html, you would use the following:

And the second exciting news: the new X-Robots-Tag directive, which adds Robots Exclusion Protocol (REP) META tag support for non-HTML pages! Finally, you can have the same control over your videos, spreadsheets, and other indexed file types. Using the example above, let's say your promotion page is in PDF format. For www.example.com/2010promotion.pdf, you would use the following:

X-Robots-Tag: unavailable_after: 01-Dec-2010 23:59:59 GMT

Remember, REP meta tags can be useful for implementing noarchive, nosnippet, and now unavailable_after tags for page-level instruction, as opposed to robots.txt, which is controlled at the domain root. We get requests from bloggers and webmasters for these features, so enjoy. If you have other suggestions, keep them coming. Any questions? Please ask them in the Webmaster Help Group.

Google launches Real-Time Search

2010-01-01T02:30:00.000-08:00

Google real-time search updates as stuff is happening around the Web — such as live tweets, Yahoo Answers, news articles and Web pages now stream in on the actual result pages for your query. It works on mobile too.

Google judges following factors whether the updates are relevant or not to show in real time search
1. author quality,
2. probability of relevance,
3. query hotness etc ..

Prevent indexing of a Site linked from others souces

2009-12-20T05:20:00.000-08:00

To prevent all robots from indexing a page on your site, place the following meta tag into the head section of your page:

meta name="robots" content="noindex"

To allow other robots to index the page on your site, preventing only Google's robots from indexing the page:

meta name="googlebot" content="noindex"

When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search results.

Note that because we have to crawl your page in order to see the noindex meta tag, there's a small chance that Googlebot won't see and respect the noindex meta tag. If your page is still appearing in results, it's probably because we haven't crawled your site since you added the tag. (Also, if you've used your robots.txt file to block this page, we won't be able to see the tag either.)

If the content is currently in our index, we will remove it after the next time we crawl it. To expedite removal, use the URL removal request tool in Google Webmaster Tools.

Indexed by Google in less than 10 Minutes

2009-12-18T10:28:00.000-08:00

Watch live how Google indexes one of my wordpress blog posts in less than 10 minutes. Isn't that great? My website is only PageRank 1 so that's pretty amazing.

Boost your page Rank

2009-12-18T09:45:00.000-08:00

Boost your page rank In minutes

How to use software directories to generate hundreds of high PR backlinks to your site in minutes.

Link Popularity

2009-12-17T10:46:00.000-08:00

The most important factor that determines how well your site ranks in the search engines is link popularity. Link popularity is a term used to describe how many other web sites are linking to yours. Popular search engines like Google and MSN interpret a link to your site as a sign of its importance and relevance for certain keywords and topics. For this reason, link popularity is the single most important factor in determining your site's search engine ranking.

Over time, as your site receives "natural links" your link popularity will improve all by itself. However, unless you are running a million dollar ad campaign, natural links and your site's link popularity are going to increase at a glacial rate. By doing nothing and leaving your site's success and link popularity to the whim of webmasters you don't even know, you're guaranteed to get poor results. So what can you do? That's where the power of a good link exchange strategy comes in.

Increased link popularity = Increased search engine rankings

One way links Vs Reciprocal links: Who is more advantageous?

2009-12-17T10:42:00.000-08:00

You may be becomes clue less if I am saying to you that why are you not involved in link trading or why are you not involved in reciprocal linking? The answer of this question is in comparison of reciprocal linking, one way links are better and more weighed in all major search engines whether it is Google, Yahoo or it is MSN.

Although reciprocal links don’t hurts website ranking at all. In fact these reciprocal links helps in your site ranking to some extent. But if you are going put time and money to increasing website ‘s links visibility along with ranking then you should concentrate on one way links. Using one way links, you get your dreamed website visibility along with ranking.

Today much importance and priority is given to one way links because the ultimate success of an online business depends on the amount of targeted traffic the website is able to generate and hence the importance of these back links.

One way link is a link pointing to your website from another website. You need not reciprocate as in the case of a reciprocal link. This indicates to the search engine that your content is compelling enough that other websites will link to your site without getting anything in return for it.

It is important to note that search engines do not consider all one way links as equal. To obtain substantial credit these back links have to be from theme related or relevant websites. If it is from a relevant site with a high page rank it adds further credibility to your website. If there are more such links to your website, search engines will consider your site as an Authority Site and place it high up in the search results. In fact it is the quality and relevance of the website that links to your site that really matters.

Methods of obtaining one way links …
1. Write articles and submit them to article directories and relevant websites.
When the link is placed in the resource box, it is advisable to have the URL as an anchor text with the main keyword or keyword phrase embedded in the anchor text. This anchor text helps the search engines to identify what your website is all about.
2. Submitting your website to web directories.
3. Leaving useful comments in relevant blogs
4. Participating in forums where you can leave your signature with a link to your site to your website.
5. Original press releases
6. Social book marking etc.
These links placed in relevant article directories, web directories, blogs and forums will start generating a stream of continuous targeted traffic in addition to the targeted traffic from the search engines. These visitors arrive at your website because they are interested in you, your website and what you have to offer. Quite a few could end up as your customers and this is what this whole exercise is about.
Acquiring quality relevant one way links is the secret behind the success of many online businesses. With patience and effort you too can acquire these back links and ensure the success of your online business.

Strategy to Increase Search engine Visibility

2009-10-13T05:06:00.000-07:00

Before some days Google has launched a new algorithmic solution for better search experience for web searchers. Due this algorithm, searchers directly jumps to you appropriate information right from search snippets or they can get directly to what they are looking for.

A searcher point of view, when we enter a page with long content in it, a kind of “table of content” with subtopical sections of links within that same page can make navigation extremely easy. At the top of the page, you realize what that page consists of, click on it and get to the information you want to read.

And in Google point of view, the new algorithm has recently made it possible for different subtopic sections of your page to individually rank at search engine result pages (SERP). So, now you may look for something in Google and see that the Google search snippet shows part of a webpage as a subotpic with a slightly different URL at the same page.

Such results are indicated by the phrase Jump to.

Now we know, how Google search snippet takes people directly to particular sections of some webpages, some SEO tips you should use to get benefits from this new algorithmic solution to increase search engine visibility:

1. Plan to write comprehensive articles, posts, textual content for your site or blog.

2. Divide textual content into several suptopics, headings etc.

3. Create named anchors to identify sections on the page.

4. Write a descriptive phrase for each section.

5. Use your keywords at these name anchors surely.

You can use this strategy at any page with lots of information that could be categorized fall into subtopics but more appropriately on FAQ , Help , About us page, etc as well.

Benefits of Dividing a Page into Several Sections

When you click on a link in such pages with named anchors, the URL of the page changes somewhat: the anchor text is added to the page URL. So, it is treated like a different page. So, your page with such named anchors is seems to divided into several other pages. When you include a keyphrase at each subtopic and write extensively about it under that subtopic, because it’s linked from the top of the page, an internal linking is also enhanced within the page. It will also include the keyword in it.

So, when you write about a general topic and divide it into several subtopic, each with a different keyphrase, the page is divided into several subpages that could help you increase search engine visibility for that particular page. What happens ?, at the end of the day, will be to get ranked for different subtopics of the same page. Consequently chances increase for that page to show up in the SERP due to the different sections individually ranking highly for their own keyphrases.

Eventually, you add to the search engine visibility of your pages by implementing such strategy.

How to Create Links to Named Anchors

The “Jump to” works like this:

At the first table for the One-Time Setup, there are 5 steps. Take “buy maxima watches” as a link that you can click on and jump to the definition.

The definition is your Anchored Name that you name it something (e,g: maxima) and create such an html for it:

Then, link the “buy maxima watches” at the first line of the table to # maxima as below:

buy maxima watches

Well, it’s done as easy as that. I hope it will be clear.

Any confusions ,plz comments.

Improve Blog ranking in Google

2009-09-22T11:35:00.000-07:00

Having a top ranked blog in major search engines like Google is amazing for any blogger. It attracts more traffic. Means more money making chances from your blog.So, question is, how do we get ranked higher for our blog posts using Blogger?

Two main components to improve blog ranking in Google are:

1. Off-page optimization,

2. On-page optimization.

Off-page SEO indicates to tactics such as link building. As more websites that point their links to your blog/website, is better.It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it.

And with On-page SEO you have full control over how well optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag. Title tags are one of the most important on-page elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally we will want our blog post title all the way to the left and your actual blog name to the right.

Like in this example.

By default blogger doesn’t provide search engine optimized title tags. If you look at existing blogger title you will see that blogger displays the blog name first then followed by your post title.

So, now we are going to edit our blogger template but take backup copy of your blogger template for any massup.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <data:blog.pageTitle/>.

It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:

<data:blog.title/>

<data:blog.pageName/> | <data:blog.title/>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Blog Commenting and Forum Posting

2009-09-15T10:47:00.000-07:00

Blogging is significant because of its power to communicate and socialize ideas quickly. Blogs are citizen media tools that represent your markets. These markets are forming communities of discourse around products, services and markets. Your markets content real-time conversations through active content, ideas and opinions and opinions are viral and consumers are exercising control through choice and voice.

Process

1. Open http://blogsearch.google.com/ and type the keyword then click search

2. Open the related blogs and we will post the comment which given by you.

3. If you will not mention the comment then we will study the blog write comment on that particular blog by mentioning about your site.

4. In the comment we will give the hyperlink of your site to main keyword

Forum Posting

There are multiple purposes to most online marketing strategies and forum posts are no exception. Yes, you can build inbound links, but that’s not all you’re doing. You also want to build relationships and drive traffic to your website so you could say that forum posting has more benefits. If we give a comment related to their topic promoting our client’s web site then there are chances to others know about our client’s web site. This process is basically concentrated on targeted traffic and by giving comment we can simply achieve the traffic.

Process

1. Open Google.com and search for the "keyword + forum"

2. Open the forums and register

3. Now we have to study the group of discussion regarding that particular topic

4. We have to reply to the discussion by mentioning about our site

5. In those reply we have to give the hyperlink of your site to main keyword

Blog Directory Posting | Blog Directory Submission

2009-08-31T20:45:00.000-07:00

What is Blog Submission?

You have a blog and you are good blog poster as well as your writing are so strong that people would like visit and read these posts, but you have not enough readers and blog popularity, here comes the need of Blog Submission services. Having blog listed in various blog directories provide you direct traffic as well as keyword ranking in google which generate natural traffic towards your blog!

Blog Directory Posting deals with submitting the Blogs like the pages that we would create (ex:squidoo, hubpage, wordpress & google pages) to the Blog Directories .

There are a number of reasons why submitting your blog to blog directories is a good idea. In addition to increasing exposure for your blog, there are a miriad of benefits. Here are just a few.

1. Blog Directories are often crawled by Search Engines. Blog directories are easily crawled by major search engines such as Yahoo!, MSN, and Google. The structure of these directories is perfect for search engines and search engine optimiation. As with many popular blog sites, search engines may not be able to crawl the entire site and therefore your blog may take some time to appear in search results.

2. Most blog directories see a lot of traffic. In addition to ranking high on search engine results, individuals like to see who else is listed in their category. This can create clicks and exposure that you otherwise wouldn't get. Don't underestimate the power of curiosity.

3. Blog Directories have a large number of incoming links. Many directories give you the option of providing a reciprocal link or small subscription fee. As a result, a number of links are generated regularly - helping popularity and placement on search engine results lists.

Creating Web2.0 pages

2009-08-31T20:42:00.000-07:00

For Example: Squidoo, hubpages

Squidoo:

Squidoo is a social networking site. Social sites are seen as a budgetary advantage for those who do not wish to buy targeted traffic. As the popularity of these sites continues to expand, online web site owners cannot afford to ignore their potential to yield additionally targeted visitors. Squidoo allows users to create web pages easily by simply using its ready to use templates. In Squidoo, these web pages are called lenses. Many online marketers today are taking advantage of Squidoo marketing to promote their business online.

Hubpage:

HubPages is your online space to share your advice, reviews, useful tips, opinions and insights with hundreds of other authors. HubPages is completely free. Hub pages perform the function of linking together in a logical and hierarchical way a number of related but possibly dissimilar subjects or aspects of a subject. In the case of an overall term such as electricity where the subject is so vast, hub pages can direct the reader to his/her area of specific interest far more quickly and easily. Hub pages can lead the reader into areas of specific interest to them by means of the introductory text on the page and clicking on the main page links provided at the head of the paragraph.